Pitch

Hi, my name is ......, calling from Safedrive.

I assume you're familiar with Safedrive (traffic alarm many people have in their cars)

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Customer: Yes

That's good, then you're probably familiar with our warning system. Alerts you to animals, obstacles, hazards and police checkpoints in your direction of travel. (Positive tone of voice) A small, clever screen that you mount in your car, so you don't end up in dangerous situations or expensive fines and marks on your driver's license.

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Kunde: No

Oh? Safedrive is Norway's largest warning system along Norwegian roads. It warns of animals, obstacles, hazards and police checkpoints in your direction of travel. (Positive tone of voice) A small, clever screen that you mount in your car, so you don't end up in dangerous situations or expensive fines and marks on your driver's license.

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And not only do we warn you, but we're so confident in our warning system that we're currently including guarantees such as a fine guarantee and animal collision guarantee.

We'll simply cover your fine if we haven't alerted you to a speed checkpoint and you get a fine.

We cover the deductible on insurance in the event of a wild animal collision which we didn’t alert.

Must be nice to have that kind of insurance backing you up?

And that's part of the reason why I'm calling you today.

Is it true that you run a business?

(Here you can also build chemistry with the customer, mention the company name before the customer. Show that you know what you're talking about. And you can relate to the industry he works in)

Fantastic, then I have 3 good news for you:

- Firstly, I can give you a significantly lower price on the deal than our normal deals on the website or Power.

- Secondly, I can offer very good prices on the screen/device.

- And I mentioned the fine guarantee, which we have had for many years. But we actually removed it from our agreements on August 15th to please the authorities. But I can actually give you the fine guarantee for 5 years, given the company you run.

Doesn't that sound good?

What I discovered that I can do for you is to add you to our best deal, our corporate deal. The agreement runs over 5 years, and then you get a collective invoice with a monthly price equivalent to kr. 129, instead of kr. 199 which is the normal price. And you can include the invoice in your company expenses.

And the best thing about this deal is that I give you the fine guarantee for 5 years!!!

And the screen that originally cost kr. 1990, you can now get at half price, 990kr.

A unique offer we have now regarding the termination of the fine guarantee.

Closing

The only thing I need, to arrange this for you, is just your email?

And would you like your agreement registered on ...company name...?

Now I have everything I need from you.

So to summarize the agreement, you now get our best price, equivalent to kr. 129 per month in a 5-year agreement. The total invoice for the period is kr 7,740 excluded VAT., which you can include in your company expenses. And in addition, you also get to keep the fine guarantee for another five years.

You only pay kr. 990 for the screen, I also added on a full insurance. The devices will be fully insured throughout the period.

I'll be your contact person throughout the entire customer relationship, and if there's anything you need or wonder about, you know who to call.

Now, you can look forward to five years without speeding tickets!

Closing question:

• Additional sales: How many cars do you use at work and at home? (Last chance to get with fine guarantee)
• Leads: Finally. What other business owners do you know who might need Safedrive? (Same offer as you've received, with a fine guarantee)

Extra arguments: 

• Insurance
• Locks in price for 5 years (Price increase coming 2025)
• Safedrive Reward
• NOW or never with fine guarantee!

Objections and handling:

• Too expensive to pay 7.740 kr at once

Understand, but here you save a lot of money. Remember that a speeding ticket can cost up to kr. 20,000

You can expense the invoice, but you have to pay the speeding ticket out of your own pocket.

• I don't get speeding fines

Remember that 9 out of 10 people who get a speeding ticket are inattentive, so it can happen to the best of us. It's great to be insured against speeding fines for five years. Either way, you'll save a lot of money.

• Five year agreement is very long, what happens if you go bankrupt?

Answer that with a laugh: That's the last thing the customer should worry about. Safedrive has a turnover of kr. 300 million this year with a solid profit. And we've had several meetings with the authorities, and they're very happy as long as we remove the fine guarantee. We have also launched Reward, which will reward drivers who drive within the speed limits.....

• I don't have a company car

You don't need a company car to expense this. We have 40,000 other business customers who have expensed, and the invoice just says ''gps tracker'' so you can expense it as whatever you want.